Smartphones are everywhere. Go to any major city in the UK or the US, and everywhere you’ll see businesspeople on the bus, train and subway reading and responding to email, browsing, twittering, blogging and IM-ing on their Blackberrys, iPhones or Windows Mobile phones.
Not here in Belgium, though.
Smartphones are real communication hubs and true timesavers, well worth their high price with a data connection, but they are just extremely expensive telephones without one. Mobile operators in Belgium seem to be totally clueless about this. In the US and the UK, you can just get an internet connection option for your 3G phone for a reasonable price. In Belgium, you have to hunt for a needle in a haystack to get one that won’t break the bank.
As an example, let’s say that you have a Mobistar mobile phone contract, and that under the christmas tree this year you’ve found a real nice Smartphone. The brand and type doesn’t matter. It’s got everything: high speed 3G capabilities, email, calendar, tasklist, synchronisation with your office Exchange server, webbrowser, instant messaging, twitter client, RSS reader, VPN, coffee dispenser, etc..
And then you find out that there’s no way to use all of those things unless you’re within reach of your WiFi connection at home or the office (which is exactly the place where you don’t need all that because you have other alternatives there. It’s a mobile phone, remember?). Mobile operators here in Belgium do not seem to understand that there is a need for an internet connection on a Smartphone that’s affordable.
There are several solutions if you want to connect your PC to the internet over the mobile phone network, but doing so with a Smartphone seems to be a concept that is totally beyond the intellectual grasp of our national mobile phone operators.
Do the exercise yourself: go to Mobistar’s website and try finding a 3G internet connection product for a smartphone (NOT for a PC, but for a smartphone, any smartphone!) that you can add to you existing mobile contract and that won’t cost you an arm and a half a leg each month. I’ve haven’t done the research, but I’m pretty sure that the same is true for Proximus and Base. (I’m seeing prices like 30€ for 500MB, 5€ per hour, etc. All of these prices are completely ridiculous).
Mobistar does have such a product, mind you, but instead of advertising it on their homepage in big red flashing letters, it’s buried deep on the Mobistar iPhone website, and Mobistar customer service personnel thinks that you can only use that product if you also have an iPhone. They don’t even understand that you can use it with any 3G-compatible smartphone, as I regretfully found out after about 20 phonecalls to them about 2 months ago when I was looking into this. They kept insisting that there was no way I could use that type of connection unless I had an Apple iPhone (which is complete nonsense of course: I had it activated on my contract anyway, and I’ve been using it ever since with a Windows Mobile device)
And then the limitations: first off you have to have a business contract already. If you’re a private person on a non-business contract, you’re out of luck. You can tranfer 1 (yes: one!) measly gigabytes per month for the sum of 25€.
I mean really, guys! This is a market, believe me! Create a cheap (< 25€/month) 3G internet connection product with decent limits (let’s say 5GB/month) that anyone with a mobile phone contract can just add as an option. You will sell TONS of them. Just about any business person with a Smartphone will buy it instantly, as will all self-respecting geeks, gadget lovers and technology-freaks.
After all: anyone who’s got 500€ to spend on a phone also has 25€/month to make it work the way it’s supposed to.
And maybe then we’ll start seeing people emailing, twittering and IM-ing from the subways, trams, streets and cafés of Antwerp, Brussels, Ghent and Liege too.

